Ready to Sell Your Business? Here’s How to Take the First Step

What does it take to get a buyer interested enough in an opportunity to submit an LOI?

Returning to the latest Alliance of M&A Advisors survey, the following factors, ranked in descending order of importance, spurred buyers on:

1️⃣ Growth potential
2️⃣ Stable revenue
3️⃣ Management team quality
4️⃣ EBITDA margin
5️⃣ Synergies
6️⃣ Revenue growth
7️⃣ Reoccurring revenue
8️⃣ Sales channels and customer base
9️⃣ Owner's willingness to remain post-closing
🔟 Brand and reputation
🔟 + 1️⃣ Low customer concentration

If sellers optimize these metrics, they will have much better success driving competition in a process.

The list also pretty closely tracks Sierra Pacific Partners’s marketing emphases for engagements