Once engaged, Sierra Pacific Partners conducts a market study using proprietary databases to assess the company’s value, determine active buyers in the industry, and talk to those buyers to uncover how they view and weigh various value drivers.

We use the information gleaned from the company and the market study to prepare marketing materials to position the company, tell its story, and address issues up front where appropriate.

A limited auction targets a group of around 50-100 potential buyers (typically around 50) on a confidential basis, and usually involves controlled bidding involving specific stages and timelines designed to create competition and move the process forward.

With the buyer list in hand and cleared by the client, it’s time to go live with the process.

As with most things in life, the best time to sell your business is when you don’t have to. Being forced to sell at the wrong time means not realizing the best purchase price, while selling on your own timing can set you up for a retirement enjoying the things you love with the people you love.

Who is the right type of buyer for your business? You need to know who to target during the marketing phase. After the sale, you want to make sure the buyer is capable of preserving your legacy and providing security for your employees. And if there’s seller financing or an earnout, that the buyer is able to run the business successfully so that you get paid.